If You Don’t Know What A Copywriter Does, You’re Not Alone I was at a copywriting conference last month, and one of the presenters stood up at the beginning ...

It's the end of another financial year, and typically this is time for businesses to take stock of where they are at, where they want to be and make plans fo...

I’ve recently been redoing my website and about page and it’s been a struggle. Considering I make a living from writing, you’d think I’d find it easy, but no...

So you’ve spent hours slaving over your web copy, you’ve drafted it two, three, possibly even four times, you finally hit publish and…nothing. Well, except t...

Online writing is a skill that takes time and experience to develop. The sheer volume of information that is available online or that arrives in the average ...

Do you have a new year's resolution to finally write that business book you've been planning? Writing e-books is a task that takes time and commitment and if...

For many of us the only writing advice we were given was in school and unfortunately much of it (but not all!) is completely redundant when it comes to writi...

You probably know you need to have a mobile friendly website but have you given any thought to how mobile access might affect the way you write your content?...

When was the last time you updated your social media profiles? Having an up to date and engaging social media profile can make a huge difference to the succe...

With so many businesses now using social media for self promotion it can be hard to compete. Chances are if you’re on Facebook, Twitter or LinkedIn your feed...

Hate writing sales pitches? You’re not alone. After a few years of pitch-avoidance I’ve recently been trying to improve my written pitching skills (unfortuna...

Whether you are an experienced copywriter or an anxious amateur who wants to promote your business, getting to grips with a few standard copywriting formulas...

Friction can be credited for a huge number of wonderful and necessary things in our lives, like car brakes, matches and the fact our shoes grip to the floor ...

Writing. It’s a time consuming activity but it’s something that most of us have to do at one time or another, not just those who write for a living. Blogging...

Make no mistake, content marketing is time consuming. Producing high quality content on a regular basis requires a substantial commitment of your own time or...

Time is a finite resource and one that's often in short supply when you’re running a business. Ongoing tasks like blogging can be an unfortunate time sucker ...

Have you ever been on a road trip? I did this with my kids in the school holidays just gone. Throwing a few bags in the car and striking off into the unknown...

These days it seems that search engine optimisation (SEO) and copywriting go hand in hand. Writing content to be published online requires at least a basic k...

A new financial year is upon us - yikes! I don't know if this is true for anyone else but it seems to have crept up on me this year and I haven't got ahead o...

Digital marketing is essential for any business that wants to be taken seriously in this technological age, but if you are a small or solo business, chances ...