Anna MilwardJun 24, 20193 minSo What Does a Copywriter Actually Do?If You Don’t Know What A Copywriter Does, You’re Not Alone I was at a copywriting conference last month, and one of the presenters stood...
Anna MilwardJun 3, 20192 minWhat Are Your NFY Resolutions?It's the end of another financial year, and typically this is time for businesses to take stock of where they are at, where they want to...
Anna MilwardFeb 25, 20193 minWhy is it so Hard to Write About Ourselves?I’ve recently been redoing my website and about page and it’s been a struggle. Considering I make a living from writing, you’d think I’d...
Anna MilwardFeb 11, 20195 min10 Reasons Your Web Copy SucksSo you’ve spent hours slaving over your web copy, you’ve drafted it two, three, possibly even four times, you finally hit publish...
Anna MilwardJan 28, 20192 minHow to Write Web Content That ConvertsOnline writing is a skill that takes time and experience to develop. The sheer volume of information that is available online or that...
Anna MilwardJan 14, 20193 minHow to Write That E-BookDo you have a new year's resolution to finally write that business book you've been planning? Writing e-books is a task that takes time...
Anna MilwardDec 17, 20183 minHow to Structure Your Online ArticleFor many of us the only writing advice we were given was in school and unfortunately much of it (but not all!) is completely redundant...
Anna MilwardDec 2, 20182 min4 Ways to Make Your Content More Mobile FriendlyYou probably know you need to have a mobile friendly website but have you given any thought to how mobile access might affect the way you...
Anna MilwardNov 18, 20183 minHow to Create a Killer LinkedIn ProfileWhen was the last time you updated your social media profiles? Having an up to date and engaging social media profile can make a huge...
Anna MilwardNov 4, 20182 min5 Ways to Spice Up Your Social Media HeadlinesWith so many businesses now using social media for self promotion it can be hard to compete. Chances are if you’re on Facebook, Twitter...
Anna MilwardOct 22, 20184 minHow to Write a Sales Pitch that Packs a PunchHate writing sales pitches? You’re not alone. After a few years of pitch-avoidance I’ve recently been trying to improve my written...
Anna MilwardOct 8, 20185 min7 Copywriting Formulas for Every SituationWhether you are an experienced copywriter or an anxious amateur who wants to promote your business, getting to grips with a few standard...
Anna MilwardSep 24, 20183 minAre Friction Words Burning Your Readers?Friction can be credited for a huge number of wonderful and necessary things in our lives, like car brakes, matches and the fact our...
Anna MilwardSep 10, 20183 minHow to Write a Blog a Week When You Have No TimeWriting. It’s a time consuming activity but it’s something that most of us have to do at one time or another, not just those who write...
Anna MilwardAug 27, 20183 minHow to Save Hours on Content CreationMake no mistake, content marketing is time consuming. Producing high quality content on a regular basis requires a substantial commitment...
Anna MilwardAug 13, 20183 min5 Ways to Save Time On Your BloggingTime is a finite resource and one that's often in short supply when you’re running a business. Ongoing tasks like blogging can be an...
Anna MilwardJul 30, 20182 minDo You Really Need a Content Marketing Strategy? (p.s. the answer is yes)Have you ever been on a road trip? I did this with my kids in the school holidays just gone. Throwing a few bags in the car and striking...
Anna MilwardJul 16, 20184 minThe Bare Bones of SEO CopywritingThese days it seems that search engine optimisation (SEO) and copywriting go hand in hand. Writing content to be published online...
Anna MilwardJul 2, 20183 minHow to Create a Content Marketing Strategy from Absolutely NothingA new financial year is upon us - yikes! I don't know if this is true for anyone else but it seems to have crept up on me this year and I...
Anna MilwardJun 7, 20182 min5 Digital marketing tactics for businesses with no time or money to spend on marketingDigital marketing is essential for any business that wants to be taken seriously in this technological age, but if you are a small or...