• Anna Milward

How to Create a Killer LinkedIn Profile

Social Media Profiles

When was the last time you updated your social media profiles? Having an up to date and engaging social media profile can make a huge difference to the success or otherwise of your social media marketing particularly if you use platforms such as LinkedIn to help promote your business.

LinkedIn is the social media platform of choice for many B2B marketers and a large number of recruiters are now turning to social media to find candidates. Whether you are a small start-up, an individual hoping to give your professional image a boost or a well-established organisation chances are having a well written LinkedIn profile will benefit you.

As anyone who’s ever had to set up an online dating profile will tell you, being faced with a blank page on which to sell yourself can be confronting at the best of times. If you are completely stumped or you aren’t confident about your writing skills you can always pay a professional copywriter to write your LinkedIn profile for you. Otherwise, follow our five tips to help you get through writers block and create a compelling LinkedIn profile.

1. Write an eye catching headline

The headline is the bit just below your name on your LinkedIn profile. Although it can be tempting to just put your job description and company you can make more effective use of this space by adding something more creative and attention-grabbing and/or a call to action. For maximum searchability you will want to include keywords in your headline.

2. Include keywords

Ideally you want your LinkedIn profile to come up in searches and to ensure this happens it will need to be complete and contain the right keywords in the right places. The “right” keywords will be terms potential employers or clients are likely to type in when they are searching for people like you. Keywords which are located in the headline, summary, work experience and skills sections are given more weight than those in other areas of your profile so make sure they are included in those sections but don’t overdo it. Readability is more important than jamming in as many keywords as possible.

3. Don’t just reiterate your resume in your summary

The summary section is your opportunity to really sell yourself so make the most of it. A list of previous roles and achievements isn’t going to engage your readers or give them any idea what you can do for them. Use your summary to highlight your strengths and put your achievements in context. Your summary is where you can communicate directly to anyone who is reading your profile and tell them your career objectives or what your business can do for them.

4. Break up long chunks of text with headers and bullet points

Huge paragraphs of written content can be overwhelming to readers. Make sure you break up the text in your summary by making use of headers and bullet points. This can help break things down into manageable chunks and highlight your main points so they can be seen at a glance.

5. Include a call to action

If you are using LinkedIn to promote your business or find a new job make sure you include a call to action at the bottom of your summary. This encourages whoever is reading to get in touch with you.

Writing a killer LinkedIn summary might take a bit of time and effort but the results will be well worth it.

Still stuck for inspiration? Don’t panic – I can craft you a compelling LinkedIn summary that will help you stand out from the rest.

#persuasivewriting #onlinemarketing

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