Do You Really Need a Content Marketing Strategy? (p.s. the answer is yes)
Have you ever been on a road trip? I did this with my kids in the school holidays just gone. Throwing a few bags in the car and striking off into the unknown is heaps of fun and can lead to some great memories but if you want to avoid unnecessary stress and make it on time to your destination, there’s usually a bit of planning required.
Most of the time when you go on a road trip you have an end point in mind. There’s somewhere you want to go, or something you want to see. Chances are, before you even got in the car you planned out a route and scheduled stops along the way. Whether you’re using GPS, Google Maps on your phone or an old school map (remember those!?) you know where you’re going, how you’re going to get there and how long it will take.
Think of marketing your business like going on a road trip. Just like you wouldn’t start driving without a route in mind, you shouldn’t start marketing your business without a strategy, preferably written down.
Yes you can strike out in the right direction and follow the signs you pass along the way. If you’re lucky and pay attention you might even end up in the right place, but chances are you’re going to end up taking a few wrong turns here and there, get frustrated and the whole journey is going to take much longer than it should.
Approaching your content marketing without a documented strategy is like striking out on a road trip with no map. Yes you might be successful and you might make it to your destination eventually, but how much time and energy are you going to waste getting there?
How can a content marketing strategy help you?
Just like your map helps you get to your destination as smoothly as possible, your content marketing strategy helps you get to your goals more quickly. By creating a strategy you can not only identify your final destination, but you can map out the route you need to take to grow your business and avoid wasting time going down the wrong road or round in circles.
Content strategy: it’s not just for big businesses
Unfortunately much of the information out there regarding content marketing is aimed at large organisations with an in house marketing team or a big budget to spend on content marketing. This isn’t all that helpful to the average small business owner who probably doesn’t have the budget to produce content on the scale of the big brands.
This can be disheartening for the average small business owner or marketer but be aware that you don’t need to work on a massive corporate scale to see real results from your content marketing strategy.
If you’re a smaller business you probably don’t need hundreds of thousands of leads each month to sustain you and help you grow. Implementing a simple content marketing strategy can help your business get the boost it needs to thrive and grow without the need to over commit your time and resources.
To find out more about how to create a content marketing strategy for your business, get in touch - I can help!