If You Don’t Know What A Copywriter Does, You’re Not Alone I was at a copywriting conference last month, and one of the presenters stood up at the beginning ...

So you’ve spent hours slaving over your web copy, you’ve drafted it two, three, possibly even four times, you finally hit publish and…nothing. Well, except t...

You probably know you need to have a mobile friendly website but have you given any thought to how mobile access might affect the way you write your content?...

Make no mistake, content marketing is time consuming. Producing high quality content on a regular basis requires a substantial commitment of your own time or...

These days it seems that search engine optimisation (SEO) and copywriting go hand in hand. Writing content to be published online requires at least a basic k...

Digital marketing is essential for any business that wants to be taken seriously in this technological age, but if you are a small or solo business, chances ...

Understanding what makes an effective piece of opt in copy can make a surprising difference to your email open rates. Email marketing is a tried and tested w...