So you’ve spent hours slaving over your web copy, you’ve drafted it two, three, possibly even four times, you finally hit publish...

Online writing is a skill that takes time and experience to develop. The sheer volume of information that is available online or that...

Do you have a new year's resolution to finally write that business book you've been planning? Writing e-books is a task that takes time...

For many of us the only writing advice we were given was in school and unfortunately much of it (but not all!) is completely redundant...

When was the last time you updated your social media profiles? Having an up to date and engaging social media profile can make a huge...

Hate writing sales pitches? You’re not alone. After a few years of pitch-avoidance I’ve recently been trying to improve my written...

Friction can be credited for a huge number of wonderful and necessary things in our lives, like car brakes, matches and the fact our...

Time is a finite resource and one that's often in short supply when you’re running a business. Ongoing tasks like blogging can be an...

Understanding what makes an effective piece of opt in copy can make a surprising difference to your email open rates. Email marketing is...