Online writing is a skill that takes time and experience to develop. The sheer volume of information that is available online or that arrives in the average person’s inbox every day means that if it is not directly relevant to them or engaging enough it is all too easy to move to the next website or press the delete button. To encourage your readers to convert after reading your web content, you need to have something compelling that hooks them in and makes them want to take

With so many businesses now using social media for self promotion it can be hard to compete. Chances are if you’re on Facebook, Twitter or LinkedIn your feed is full of people and businesses, all fighting for your attention. There is no place for boring social media headlines when you want to have a hope of standing out in the social media feeding frenzy but just how do you make your social media updates more compelling and appealing to your audience? Here are some ways you c

If you’re blogging to build an audience and market your business you probably know the importance of creating fresh, original content, but what happens when you run out of ideas? Writers block is not just something that happens to professional writers, anyone can suffer from the anxiety inducing experience of staring at a blank page and thinking “now what?” No matter how exciting and newsworthy your industry might be there will be days when you struggle to come up with anythi