You probably know you need to have a mobile friendly website but have you given any thought to how mobile access might affect the way you write your content? With the majority of users accessing websites using mobile rather than desktop or laptop computers, the way you write your website content needs to take ease of mobile access into account. If you haven’t already, take a look at your website on a tablet, or even better, a mobile screen. Although your website might have a

Make no mistake, content marketing is time consuming. Producing high quality content on a regular basis requires a substantial commitment of your own time or a decent outsourcing budget to pay someone else to produce your content for you. For most people the results are worth the investment in time and energy but if you are in the position of trying to work on your business, in it and grow it all at the same time you’re going to want to find out how to produce the maximum amo

Have you ever been on a road trip? I did this with my kids in the school holidays just gone. Throwing a few bags in the car and striking off into the unknown is heaps of fun and can lead to some great memories but if you want to avoid unnecessary stress and make it on time to your destination, there’s usually a bit of planning required. Most of the time when you go on a road trip you have an end point in mind. There’s somewhere you want to go, or something you want to see. Ch

These days it seems that search engine optimisation (SEO) and copywriting go hand in hand. Writing content to be published online requires at least a basic knowledge of SEO practices, while improving your site’s ranking and visibility online requires good, well written content. While SEO copywriting used to be considered a specialist area, now a rudimentary understanding of SEO is mandatory not just for copywriters but for anyone who is writing a blog or who wants to make sur

A new financial year is upon us - yikes! I don't know if this is true for anyone else but it seems to have crept up on me this year and I haven't got ahead on any planning for the next 12 months AT ALL. To motivate myself a bit and maybe help anyone else out there who's having a bit of a panic, I wanted to share a few ideas to help with content marketing planning, even if you're completely unprepared. Content marketing is more important than ever for small businesses. Creatin

If you’re blogging to build an audience and market your business you probably know the importance of creating fresh, original content, but what happens when you run out of ideas? Writers block is not just something that happens to professional writers, anyone can suffer from the anxiety inducing experience of staring at a blank page and thinking “now what?” No matter how exciting and newsworthy your industry might be there will be days when you struggle to come up with anythi